London Bridging Finance, the UK’s largest provider of specialist of Bridging Loans, has undergone a total rebrand, and today has revealed its brand new website and mobile application to support its evolution in the growing bridging finance market and with the highly anticipated launch of its new fund vehicle Force 12 Capital.

The London and Dubai based bridging finance company’s new website (www.london-bf.co.uk) still retains its core values, but at the same time develops a fresh modern identity online. The new look and new App offers London Bridging Finance’s current and prospective clients further creative solutions when applying for their services and keeps LBF firmly ahead of the market with its ability to retain and attract new clients into the business.

Applying for a bridging loan with London Bridging Finance now couldn’t be easier, thanks to the market leading innovative features of the bespoke new App.

The introduced benefits include:

  1. Online loan calculator
  2. Skype calling direct to an Underwriter to get an immediate decision on the loan
  3. A feature that allows borrowers to send instant photos of their proposed new deal to get indicative terms and our appetite to lend against the deal.
  4. An upload tool that allows valuation reports and essential documents to be sent to an underwriter at the click of a button.
  5. An app based easy to use online application form.

The sleek up market imagery used throughout the new Website, App and marketing materials reflect the companies key ethics and position in the financial marketplace.

Christopher Dailly, CEO said:

“It has been an exciting few years for London Bridging Finance since our relocation to Dubai to better access the capital markets of the Middle East and having already secured a £100m + revolving credit facility for high risk bridging loans we feel with the launch of our new fund Force 12 Capital as the primary funding vehicle of London Bridging Finance it was a good time to do a re-brand of the business to better reflect where we are headed for the next few years. Our rebrand and App launch further exemplifies our continued growth as a company and cements our business as a brand in the rapidly changing finance industry as we recognise the need for change and to be continuously evolving.”